Shopping centers invite markets to become partners

The Sector Organization “Union of Trade Centers: Russia, Belarus, Kazakhstan” (STTS, UNITES INDUSTRY REPRESENTATIVES WORKING IN MOR Magnit Lamoda. The union sent letters to the companies that Forbes became familiar. Its authenticity was confirmed by the Vice President of the STC Pavel Lyulin.

STC invited markets to create special areas of the issuance of customs online. It is also proposed to deliver brand products through brand stores in shopping centers. “The measure will contribute to the increase in traffic in the mall and will provide the market convenient orders for orders,” the organization said in a letter.

In addition, the shopping center wants to celebrate joint advertising campaigns with platforms, events, promotions and sales, presentations of new collections or brands, as well as combine their loyalty programs and share analytical data. Ozon, Wildberries and Magnit Market will study proposals, representatives of these sites for Forbes said.

The owners of issuance points doubt the success of the company. PVZ is a format “that is popular among those who come from work or the store, for mothers with strollers,” Forbes said by the owner of about 300 PVZ in Russia Pavel Chatulov. “I doubt that customers choose a PVZ in a mall outside their usual route,” he said.

Chatulov also did not like the idea of ​​limiting the delivery of products through a PVZ 5 km from the mall. “In Russia, there are small cities with a mall in the center of the city, therefore, colleagues offer to make these monopolist shopping agents on a scale of the entire settlement,” he explained.

In 2024, in Russia, on average, the index of shopping centers decreased by 2%, which reflects the number of visitors in 1 thousand square meters. M of retail space, calculated in focus technologies. At the same time, traffic in goods stores for children and electronic products fell by 11%in annual terms, clothing, shoes and accessories, 10%, food, in 8%, home products, in 6 %.