The volume of internet trade in Russia in 2024 increased by 41%

President Akit Artem Sokolov believes that growth in the 40% region will remain in 2025. “The regional market essentially only began to develop, and has a very high potential, so the same growth rate of Russian electronic commerce will continue in The future, “Sokolov added.

In total, online trade, according to AKIT, amounted to 16.2% of all retail sales. In some regions, this indicator is higher: in the Autonomous District of Chukotsk, online purchases represent 38%, in high-26%, in the Magadan-25%region, in the territory of Kamchatka, the Kaluga regions , Murmansk, Karachay-Objerkessia and Tovy-23%.

According to Akit, in 2024, food products, home and furniture (14.8%), electronics, clothing and shoes (14.3%), as well as auto parts and autoquiamas (6, 9%). At the same time, the delivery of products and food finished for the first time occupied the first place, ascending to 16.9% of all online purchases.

The average control has increased significantly only in the category of jewels and watches, jumping by 68%, up to 7.68 thousand rubles. In other categories, he remained at the inflation level or even decreased, the AKIT reported.

In early February, RBC called “Avito” one of the best platforms to launch an online business in a basic products segment thanks to a large user audience, the ability to start with minimal investments and ease of registration. In the second and third place were the markets of Ozon and Wildberries with indicators of 21.2% and 20.5%, respectively.

Later, Avito experts discovered that most of the time Russians are looking for clothes, gifts and products for beauty and health in markets.