In the Mobile World Congress 2025 exhibition, Honor presented an ambitious Honor Alfa Plan strategy aimed at converting a brand from an electronic manufacturer to a leading device developer with Artificial Intelligence (AI). As part of this plan, Honor explained the biggest investment in its history – more than $ 10 billion to develop an artificial intelligence ecosystem over the next five years.
Onur CEO James Lee stressed that AI Revion will radically change the consumer electronic industry and at the same time affect society and culture. According to him, Honor is trying to create an open ecosystem of AI devices and invites leading technology companies to cooperate.
The alpha plan strategy includes three stages. In the first stage, Onur will focus on the development of a new generation with intellectual functions, including AIMAGE Images processing technology. The second stage involves the creation of an ecosystem and devices working in a single field without technological barriers. The last stage aims to use AGI (General Artificial Intelligence) to expand the abilities of humanity.
The key part of the strategy was the announcement of the largest investments more than $ 10 billion. These funds will aim to develop advanced AI technologies, integrate artificial intelligence into various devices and create an open platform for industry.
In addition to technological ambitions, honor undertaken to accelerate sustainable development programs. The company plans to reach carbon neutrality in its activities by 2040, five years before the planned period.
Source: Ferra
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