QLED and mini LED technologies gain popularity that provides accuracy of brightness, high contrast and color. Sales have grown more than 50%, which shows that consumers are ready to invest in high -quality devices.
The TV market in Russia is gradually changing to more expensive and functional models. The price segment of the devices increased by 10%to 50,000 rubles, increased from 60,000 to 70,000 -20%, and TVs worth 100,000 rubles began to be purchased more frequently. At the same time, the share of budget models (up to 15,000 rubles) decreased by 30%.
General Manager of Skyworth in Russia and Cis Ilya Mazurenko said the company actively develops a premium segment. In Russia, Skyworth SXF9850 OLED TVs have already been sold and will be the New Skyworth SXF9800 with OLED panels in March and the 120 Hz update frequency.
Another tendency is the growth of the popularity of Smart TV. According to GFK, more than 90% of the TVs sold at the end of 2024 supported this function. Skyworth also introduced a TV built at Artificial Intelligence Deepseek, which helps daily tasks such as creating notes and hotel reservations.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
