On a comfortable Sunday, July 15, 2012, YouTube received the first video to hit one billion views: “Gangnam Style” music video by South Korean Psy. Purely innovative, music and performance became a worldwide phenomenon, and six years before TikTok existed, “horse dance” soon began streaming on every mobile phone on the planet.
The real media revolution has not only transformed the artist’s career, but also reshaped the concepts of the entertainment industry by showing that it is possible to conquer international audiences via the internet, even without using the dominant English as a language.
The very concept of success had to be reinterpreted. Billboard He’s starting to see views on YouTube as a benchmark for his ranking. On November 13, 2012, four months after the music video was released, Psy was performing his bold choreography at Madison Square Garden in New York City. She shares the stage with the “queen” Madonna.
What happened to Psy after Gangnam Style?
in an interview with AFP Last June, Psy said he looked to an unthinkable source for inspiration: British rock band Queen and especially Freddie Mercury. She admits in 1992 that she didn’t consider herself a good singer, “she was just a fun dancer.”
He spent all of his school money on electronic music equipment and plunged into the “golden age” of hip-hop in the late 1990s when he went to the US to study Business Administration to pursue his father’s business.
Although he has been a bit far from show business lately, the rapper, AFP he has not reached the end of his career, he has managed to manage the time he spent between music and his company P NATION. But he never forgets the “Gangnam Style”. “This is the biggest award of my life. When I put on a show, this is my strongest weapon‘ he admits.
Source: Tec Mundo
