The function makes Tiktok a comfortable search platform by eliminating the need for information search on Google. Unlike the previous integration with Google maps specified by icon, you can go to the profile of the author of the review. Since Tiktok does not comment on his plans to expand him, it is still unclear whether the function is open to the public.
This is part of the Tiktok strategy to strengthen search capabilities. In 2022, Google admitted that Tiktok had chosen the audience from the search and cards, especially among young people. In 2024, Tiktok launched a search function for the advertising and Tiktok store in the search results. A new step can strengthen the position of the platform as an alternative to Google Maps, but so far function works only for geometry individual videos.
Source: Ferra
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