In the first five months of this year, the financial sales of children’s smart watches increased by 17% compared to last year, but growth with natural terms was only 2%. The average price of these tools increased by 3.6% and is currently about 5240 rubles.
In the variety of Beeline, new Fontel and Lef brands, which offer devices in a more affordable price segment, appeared. Elari, Leef and Geozon brands continue to be the most popular.
Modern children’s watches take new functions, including ultraviolet sensors and oxygen levels in the blood, sound assistants and sound -mentation. However, the main options requested are to monitor the child’s location, to set the Geozon, the sauce button and the protection against non -familiar numbers.
At the same time, sales of children’s tablets decreased by 40% in monetary terms. The reason for this is the total decrease in the tablet market and a sharp increase in average prices – 64% per year.
Source: Ferra
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