The scientist analyzed 1.5 million quotes from over 30 years of parliamentary speeches. It is understood: politicians in the ruling coalition speak a more difficult language than the opposition than their colleagues. But not going to the opposition – the language becomes easier.
The reason for this is not in personal preferences, but in the role of the minister. It has to use bureaucratic and legal formulations, to talk about complex issues – laws, regulation, crises. This requires accuracy, but makes the conversation confusing. At the same time, voters love a simple and understandable conversation. In an experiment with the participation of 4,000, more easily speaking politicians took higher grades – even if the essence of what was said is the same.
This can explain why populists are often more popular: they speak directly and simply, unlike ruling authorities.
According to Yakt, a complex language is the “price ın of power.
Source: Ferra
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