From where? Analyst Chris Zukovsky is sure that everything is in psychology.
According to him, Steam has managed to enlarge a unique audience – the players who buy games for the “future” even if they will not play them right now. In fact, Valve “extended the day” for every player, promised to work one day and work.
Zukovsky gives data: Most Steam next festival participants add only projects to Viviller without even starting even free demo. Moreover, many players clearly admit that they have clearly started a small part of their libraries.
An example is Chris Ray, a journalist who has 6062 Steam, but started only 20% of them. Steam does not make money for participation, but on hope – and this is exactly his genius.
Source: Ferra

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