World TV Market began to heal after a few years of fall. In the first quarter of 2025, the supply volume reached 47.48 million devices, which is 2.4% more than the same period last year. This is the first growth since 2021. One of the main beneficiaries of these dynamics was the Skyworth brand.
The company was able to occupy 5.3% of the world market and increased its delivery by 12% annually. Premium models, where 25%of growth took place, the sales of 8K-TVs, led by mini, mini-OLED, have been particularly active. Skyworth strengthens its position thanks to new technologies: Smart TV’s smart functions with advanced OLED screens, energy -saving mini -led panels and artificial intelligence support.
In Russia, the brand has emerged relatively recently – last year, only managed to create logistics and operating processes. OLED and QLED’s flagship models and non -standard devices were shown to the market: Portable TV is a TV with a karaoke function based on Skyworth 24lp60G and AI.
Over the next two years, the company plans to expand the existence of its existence in Europe and North America and the development of an intelligent house ecosystem. One of the main tasks is strengthening in the Premium electronic segment.
Source: Ferra
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