A stable presence on Instagram these days can be a great way for your business to reach your target audience. But in addition to interesting and attention-grabbing posts, it’s important to post at appropriate times to gain more reach.

That’s why we’ve put together a complete article on the subject so you know the best times to post on Instagram. Check it out below!

What is the best time to post to Instagram feed?

Some studies in recent years have shown when Instagram posts have the most engagement and views on average. According to a study by Sprout Social An American software developer —, The best time to post is between 11:00 and 14:00.when many people have lunch.

But research has also shown that shipments made at 5 a.m. Tuesday through Friday perform excellently. This is because users tend to use their mobile phones when they wake up and view recent posts.

Take a full look at Sprout Social’s data:

To make it easier to interpret, let’s translate some information from the image. The data is organized by day of the week, where “monday” is Monday and “Sunday” is Sunday. In addition, less intense coloration, “Least Interaction”while it is called the most intense coloring, it indicates low interaction times. “Highest Attendance”Shows the busiest times.

As you can see in the infographic, the data also shows: Tuesday and Wednesday are the best days to postPosting important content on weekends, especially on Sundays, may not be the best choice.

While the analysis is a guide for companies to plan the best time to publish, another important point needs to be taken into account: the consumption mode of their target audience. After all, people are many and have different ways of consuming content based on age, gender, occupation, and education.

Example: If a company wants to target its content to college students, it needs to consider when most students will be in class and when these individuals use the social network the most. do you join?

For this, you need to know your personality by combining your product with a perfect marketing plan.

When is the best time to post to Instagram Stories?

As in the previous issue, the best time to post on Instagram Stories is when the public uses the platform the most. In some cases, posting to stories can even help post-feed engagementbecause users can be motivated to visit the profile.

The same logic applies to new social networking tools such as Instagram Reels, which came to the platform after TikTok’s great success in recent years.

It’s worth remembering that we don’t take into account boosted posts, i.e. posts that get paid to reach even more people on Instagram.

After all, how would you define the best time to post on Instagram?

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Analyzing the performance of content already posted on the profile is the best way to identify the ideal time to post on Instagram. This is because, as stated above, although some programs on the platform perform better on average than others, it all depends on how your target audience consumes it.

Therefore, companies or influencers convert your profile on the social network to a business accountthis will make the performance data of your posts available for analysis.

Performing the conversion is a very simple process, just follow these steps:

  1. On the Instagram homepage, click on your profile icon in the lower right corner.
  2. Then select the three bars located in the upper right corner.
  3. Click on “Account” and scroll down.
  4. Select “Switch to professional account” and confirm the procedure;
  5. Ready! Your account has already been converted and you will now have access to new functionality.

After the procedure, you will be able to view several. information about user behavior consuming your content To do this enter your profile and click on the tab “Insights”.

Instagram automatically shows you data about accounts reached, performance of new followers, and when your posts are most viewed and engaged.

This whole process is essential for companies and content creators to create a strategic marketing plan to promote their content and have a chance to profit from the social network.

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Source: Tec Mundo

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