Facebook Marketplace is a Facebook feature for buying and selling products. from him, any user can decide to put something up for saleit functions both as a channel to promote a store’s products and as a means to sell some personal items you no longer want.
To help those who want to learn more about Facebook Marketplace, we’ve brought you a complete guide to the platform. Check it out below!
How does Facebook Marketplace work?
Facebook Marketplace works as an intermediary between sellers and buyers. In this way, the platform allows you to both advertise products and search for products to buy.
All conversations are between two people and can be done via comments or chat on the social network. Payment is not made through the website, this allows sellers to consider the best way to get the money for the item being sold.
Although Facebook Marketplace allows selling to cities across the country, it mainly aims to distribute ads to people in the same location. This is a way of not only making delivery easier, but also providing greater security for everyone involved.
Although it is possible to sell thousands of products with the tool, some things are strictly forbidden in accordance with the platform’s commercial policies. Read the Prohibited Items report for a full check.
What are the advantages of selling on Facebook Marketplace?
Facebook Marketplace offers a number of advantages to its users. Some of them:
- visibility: It is possible to reach a wide audience using the platform by connecting with buyers from different regions of the state and Brazil;
- gift: The Facebook marketplace does not charge any amount from advertisers, which is a great way for entrepreneurs to start promoting their business;
- practicality: The platform has very easy functionality that allows anyone to create an ad. Therefore, it democratizes and becomes a business even for those with little knowledge of software and technology;
- voting system: Reviews have a significant weight in the consumer’s purchasing decision and should be considered necessary for sellers as well. This is because they attract more customers by increasing the store’s trust level;
- Sales without CNPJ: Facebook Marketplace does not require the use of CNPJ to sell on the platform, which is an excellent positive point for freelancers.
How to sell an item on Facebook Marketplace?
Placing an item for sale on Facebook Marketplace is an easy task that can be accomplished in just a few steps.
1. On Facebook home page, after logging in, click “Marketplace” in the left menu of the page;
2. On the new screen select “Create new classified” and select the category it falls intosuch as “Item for Sale”, “Vehicle for Sale” or “Residential for Sale or Rental”;
3. Add product photos;
4. Enter information about the product you want to sell, such as the title, description and price;
5. Choose whether your Facebook friends can see the ad;
6. Click “Publish” for the ad to be sent.
Facebook Marketplace: tips to increase sales
As with other distribution channels, paying attention to a few details on Facebook Marketplace can make your products sell faster.
One of the first points to consider quality of images used for promotion. Often, we see product ads on social network with blurry, dark images and negative angles.
Therefore, it is necessary to pay attention to these details, as the photos will be the “showcase” of your product and will directly affect the consumer’s decision.
For better quality photos, choose well-lit environments and hold the camera or smartphone firmly while taking the photo to avoid blurring the image.
Another point to note is Ad Description. Try to bring short and factual information, avoiding arousing suspicion when you see your publication.
For this, clearly indicate whether the product is new or used – if any, how long it has been used – if it has any problems or if it works normally, the mode of delivery and its value.
It is also worth remembering that other questions from platform users may arise while the advertisement is available. So stay open and available to solve these problems It is also important that you complete your sale.
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Source: Tec Mundo
