Sources close to Microsoft reportedly made an important statement to the Ad Age website. According to the report, devices equipped with the Windows operating system, computers, smartphones, tablets and even Xbox 360 consoles are about to receive a new tracking code and the upcoming Xbox One will be susceptible to an alternative mechanism to traditional cookies.
However, we should point out: It seems that this new technology will be able to collect valuable data of Windows users only with authorization. Therefore, another note should be made: If this system is actually developed, Microsoft will be responsible for managing the most diverse information from Internet users – which brings the controversial issue of “privacy” even more into focus.
According to the news published by Ad Age, the aim of the company, founded by Bill Gates, is to strengthen the bonds between consumers and advertisers. It is unknown when this new monitoring mechanism will be introduced; We can’t even tell that this alternative to cookies was actually created.
Other companies, more alternatives
About a month ago, Google announced the development of AdID, a future mechanism for capturing browsing information as an alternative to cookies. According to Search Giant, this new device will offer users more privacy controls. In the same boat is IDFA, Apple’s dedicated tracker for iOS devices; Facebook can also track its users’ preferences through various tools used by numerous websites. Are cookies in crisis?
Source: Tec Mundo
