Twitch definitely the default platform for everything related to streaming video. Yes, there are other alternatives like YouTube or Facebook Live. But when you think about content creators, streaming, the platform that comes to mind by default is none of them. This is Twitch.
One of the many keys to its significant growth is that streamers which are part of the program partners from twitching they were banned from live streaming on any other platform. That is: they can, for example, upload videos to YouTube, but not direct.
This measure of exclusivity is obviously limits competition and, among other factors, this makes stars like Ibai or AuronPlay limited in a certain way, instead of being able to develop their communities with complete freedom.
However, this will soon change. Twitch sent out an email to members of its program partners announces that from now on yes they can do streaming on any platform. Consequently, streamers Popular ones such as the aforementioned Ibai and ArtonPlay will be able to stream their content to other platforms regularly or from time to time as they see fit.
Of course, Twitch is going to ban multicasting. Namely: It will not be possible to stream the same content on Twitch and stream on another platform at the same time.. The only exception to this rule are mobile platforms such as TikTok or Instagram Live.
“We believe that running two streams at the same time may result in a less than optimal experience for your community,” they explain on their website. “However, we know that many of you want to use other services to grow your communities, so stream in short form and allow mobile services such as TikTok or Instagram Live.”
How will this Twitch change affect Creators?
The key question of this news: How will this change impact content creators? Does it make sense that streamers merge YouTube Live with Twitch, for example?
Except in specific cases, Twitch’s actions shouldn’t make much of a difference. for streamer installed on the Amazon platform, there is no point in disaggregating and confusing your audience by sharing the same type of content (ie. streaming live) on different platforms alternately.
to begin stream on a platform other than Twitch, in addition, it has other problems. Being unable to do streaming Simultaneous – Twitch forbids this – When a creator streams live on another platform, they will have to stop doing so on Twitch. Consequently, On this second platform, a business model needs to be developed, as well as an audience volume that at least matches what it will get on Twitch. yes the same stream streamed it on the Amazon platform. Not at all an easy job.
Anyway, removing these barriers is always a positive thing, although the real impact in the short to medium term is doubtful. What could be a turning point is that Twitch has allowed stream simultaneously on multiple platforms. But, as stated in its rules, it is still prohibited. Logically, actually. To do otherwise is to shoot yourself in the foot.
Source: Hiper Textual
