Twitter was about to launch its own OnlyFans

Unlike other social networks, where even the hint of a harmless nipple is censored, in Twitter pornographic material can be found behind a notice indicating that “confidential content” will be displayed. Both adult film stars and OnlyFans content creators use Twitter as a gateway to promote themselves. On the social network, pictures are shown as bait, but to watch the video you need to pay.

Twitter thought a few months ago that it would be a good idea to take this issue off the table. How? Allowing contributors to sell subscription content on the platform. The company will take a small commission from each subscriber, just like Twitch, Airbnb, or itself do. only fans. In fact, the latest business is going very well. In 2021, the company’s revenue amounted to more than $1.2 billionand this year they are expected to reach 2$0.5 billion. For Twitter, this will be a new and very productive way of doing business after more than 10 years of struggling to make money.

It seemed like such a good idea that they formed a team called Adult content monetization. His goal was to develop a plan to achieve this and find ways to integrate it into the social network. First of all, safely and responsibly. Here’s how the employees themselves detail it digitally The Verge.

The first problem was obvious. Will Coca-Cola pay for ads on a social network that sells subscriptions to watch pornographic videos? And Walt Disney? If Instagram doesn’t allow you to show your nudity, it’s not necessarily because of stupid hypocrisy, but so that your ad investment is not threatened. But Twitter thought it might make up for it. Millions they will potentially lose because some companies will stop promoting tweets and hashtagswill be offset by adult content subscription revenue.

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Photo by Brett Jordan at Pexels.com

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Twitter can’t ask an elm for pears, even if the pear is called OnlyFans

And then a second problem arose. Let’s remember: the main requirement for deploying this feature was to do it safely and responsibly. But the team found that this was basically impossible. The company has been ineffective in combating illegal or dangerous sexual content on the platform. “Twitter cannot be reliable in detecting child abuse or inappropriate pornographic content on a large scale,” the staff said. As if that weren’t enough, the company also doesn’t have the necessary tools to know if a person who is about to sell pornographic photos or videos is of legal age to do so.

If Twitter can’t even determine if it’s displaying illegal or offensive content, how are they going to create a subscription service for pornographic or explicit content? It will ask for elm pears. Twitter can censor tweets that may be offensive or misinformation according to moderators criteria, but it can’t detect them, according to the team that informed The Verge– if the video is illegal no. They came to the conclusion that the only thing this new feature can do is make the problem worse.since content behind paywalls could not be communicated or analyzed so easily.

Kathy Rosborough, head of political communications at Twitter, confirms that the team “had been involved in a discussion that concluded that it was best to stop this initiative.” That is, the project was stopped, but no attempt was made to fix the root of the problem, according to several employees. Rosborough defends the position of the company, which he says is actively fighting the dissemination of child sexual abuse material.

Understandably, large platforms are having trouble detecting and removing illegal or malicious content quickly and efficiently. Millions of messages and photos are sent every second. Twitter has almost 230 million users who log in at least once a day. However, this social network is a special case.

Twitter is going under

Twitter It is characterized by belated or poor resolution of numerous scandals. His business strategy was not effective, and despite managerial dances in recent years, he never found profitability or a clear path to business and growth. After the storming of the capital, some cases of ambiguous moderation can be listed, when several people were censored who did not violate the rules of conduct and did not share illegal materials.

Last week, a former Twitter employee-turned-whistleblower scathingly criticized his directors’ indifference to the company’s internal practices without meeting minimum security criteria. And all this comes only weeks before the trial to decide whether Elon Musk should buy Twitter or not. The businessman no longer wants to buy the social network, and his excuse was the number bot. But as the date of judgment approaches, he has more and more cards in his hand.