In early September, shoe chain Ekonika closed a deal to buy a 5% stake in clothing retailer 2Mood. In the future, the company may increase its participation in the brand.
Due to the investment, Ekonika will develop in the clothing segment. In which he has not yet been represented, reported Vedomosti.
Market participants suggested that the company could increase its share of the brand in the future. At Econika itself, they said that for the time being they would look at the development of an unknown segment and then make a decision.
Experts say that the growth in the cost of raw materials and logistics can hamper the development of the segment, which can affect the price of the final product.
Furthermore, the development of such networks is hampered by the high cost of lending to retail businesses by banks. The retailers themselves are not ready to invest all of their working capital in opening new stores.
Author:
karina pardaeva
Source: RB
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