Instagram it would be for remove shop button, which would mark the end of one of the app’s least useful features. In accordance with The Vergethe company is testing a version of the application, replace the “Store” button with a notification icon. This will bring the app back to the original interface that many users have longed for, albeit with direct access to the reels.
According to Target, the test is conducted with a limited number of users in order to simplify user interaction. The reality is that the elimination of the Store is due to the company’s new strategy, in which e-commerce is not a priority. According to a report from Information, the current store experience offered by the social network will completely disappear.
While Instagram doesn’t completely avoid buying and selling products, stores will be simpler and less personalized what now. In the trial version of the app, the Store runs in the background and can be accessed from the options menu. Even though Meta insists that e-commerce is important and facilitates the experience, the reality is that it has left part of the axis of its strategy for monetization.
The Instagram store tried to take off during the pandemic
The Instagram store went up-to-date with COVID-1 pandemic9. In May 2020, Facebook announced a new experience for keep the business running and facilitate the shopping experience for the end user. Anyone could create a store by tagging products in their photos and using the Meta payment system to stay signed in to the app.
Redesigned in November 2020 The store icon has moved notifications to the top bar. The change angered thousands of users, who also criticized Instagram for downplaying the posting of images. With the pandemic in its final stages and Meta’s revenues falling, Zucks and company have had to rethink their strategy to compete with TikTok.
At the moment it is not known when the “Shop” button will disappear to all users. Since this is a gradual change, it could happen in the coming weeks. Dismissal report electronic commerce This comes from an internal message, so there is still no official statement.
Recently, the social network announced the arrival of “super high” images in another attempt at looking like TikTok. While Instagram wants to get the approval of the Kardashian family, the truth is that this change is far from what users are asking for. A few weeks ago, Adam Mossieri, director of Instagram, confirmed that they will continue to favor short videosso the days of posting food photos are long gone.
Source: Hiper Textual
