The Setters communications agency bought 10% of the Piarhab PR agency, the deal cost $125,000. Setters plans to increase its stake to 30%, the Piarhab press service said.
PRHAB hopes that the merger will allow both agencies to provide full-cycle services.
The Setters agency, which specializes in design, branding and creation of multifunctional projects, plans to actively develop the PR direction, up to $400,000 will be allocated for these purposes over the next two years.
The company noted that while the agencies are not focused on the merger, their employees after the deal will be able to work together on client cases.
Now the total number of clients of PIARHAB and Setters exceeds 100 Russian and foreign brands. As part of the joint activities, the agencies will expand the group of partners and will also focus on strengthening the work with NGOs.
“In 2022, the classic company in Russia finally died, but the request for PR remained; however, more and more of the big brands and their new companies within corporations. We see the deal with Setters as an opportunity to expand the range of services for current clients, strengthen SETters’ expertise in public relations, systematize their knowledge in finance and sales, and ultimately move into the big leagues,” said Daniil, CEO of PIARHABA, about the next association.
Author:
Natalia Gormaleva
Source: RB
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