The Vkusno-i Tochka fast food chain will start operating in Belarus within a few weeks. The name of the local McDonald’s will be changed.
Until the transfer of exclusive rights under the franchise agreement is complete, the network will continue to operate under the McDonald’s brand, Tasty, and that’s the point. The Belarusian fast food chain is managed by KSB Victory Restaurants.
Currently, there are 25 fast food outlets in Belarus in six cities, serving more than 10 million people a year.
“Tasty – and thats it” franchisee will save more than 2,000 jobs. “The operational concepts of attention and services, as well as the quality and work standards, will remain in the companies,” says the message.
“Tasty, and that’s it” is presented in 62 constituent entities of the Russian Federation. The company began operating instead of McDonald’s in Russia on June 12: more than 830 outlets of the network are already open.
Author:
anastasia mariana
Source: RB
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