Beeline Business specialists have identified a list of popular financial products with the help of their own marketing research service Mobile Polls.
From October to November 2,7 participated in the survey from 18 to 60 years old. Attract the participation of men and women in cities with a population of over 100 thousand people.
Survey data of 2.7 thousand Beeline subscribers
Rating leaders:
• salary card: 26% of respondents plan to release it in the coming months
Residents of the Siberian Federal District significantly exceed the level of wages (78%) than the share of the Russian Federation as a whole. The smallest share of payroll cards is in the North Caucasus Federal District – 59%.
• debit card: 67% of respondents have already received, and 25% plan to open a new card in the next six months
• credit card: 40% of respondents love her, and 17% have plans to issue a new credit card in the next six months (refuse to plan 20%)
• contribution: 39% of people who travel (19% more than a year ago)
At the age of 45 to 60 years, 44% of the respondents made deposits, and in the group of 18 to 34 years old – 34%.
23% of all Russians surveyed plan to open a new deposit in the next six monthswhile 9% are found to close the deposit in the same 6 months.
• consumer credit: they like 23% of people
In the Southern Federal District (SFD), consumer loans are taken more often than in other regions of the Russian Federation. In 6 months, 12% of Russians across the country plan to issue it, and 18% in the Southern Federal District.
• mortgage: consumption 15%
In the age group from 35 to 44 years, the number of users attracted 20%. Another 9% of respondents plan to get a mortgage before the spring of 2023, and 3% plan to close.
Least of all subscribers of investment banking products. However, they have become popular over the past year: in the fall of 2021, 8% of respondents owned them, and in 2022 already 12%. At the same time, men are producers of products more often than women.
In addition, 9% of Russians intend to start working with investment products in the next 6 months, and only 4% are planning interests.
Source: Iphones RU
