“Delicious – that’s the point” came up with an analogue of “Happy Meal”: a toy in it will be replaced by a book. The children’s set was called “Kids Combo”, its sales will begin on December 12 in 7 cities of Russia, Moscow is not among them.
The release of the new product was announced in the press service of Vkusno – point.
The chain of fast food restaurants, which opened on the site of McDonald’s left Russia, will start selling children’s games, an analogue of Happy Meal. If in a game from an American company children were given a toy, then when they buy a Russian game, they will be able to get a book.
“Delicious – and thats it” will add a Clever book to each “Kids Combo”. The collection will include 14 exclusive books with puzzles and mazes.
“With Kids Combo, we hope to make high-quality balanced nutrition available to families across the country, and Clever’s educational books will help them spend their time meaningfully,” said Daria Nazarkina, vice president of marketing and delivery from Tasty, and that’s it.
Sales of “Kids Combo” will start on December 12 in Novokuznetsk, Novosibirsk, Berdsk, Barnaul, as well as Tomsk, Kemerovo and Krasnoyarsk. Until the end of January 2023, the children’s kit will be on sale in the chain’s restaurants in all the cities where it operates.
Author:
Kirill Bilyk
Source: RB
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