A partnership between TikTok and Serasa is helping the short video app community go from default. After the credit bureau’s Clean Name campaign went live on the popular social network, At least 496,000 people have renegotiated their debts in recent months🇧🇷
164,000 debtors with their eyes on Christmas shopping managed to “clear” their names in October alone. The success is the result of Serasa’s change in content production, which has been campaigning since March to encourage renegotiation of debts to the platform.
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Since then, the response has been impressive: Conversion rate reached 75% in TikTok AdsThis means that three out of every four people who clicked on the platform’s ad also clicked on the link to download the Serasa app and were able to rearrange their financial lives.
Searching for financial content on TikTok
According to Gabriela Comazzetto, TikTok Business’s Head of Global Solutions in Latin America, “TikTok’s hyper-interactive community is unique and sets new standards for the advertising industry.”
An example of this is #fintok tag currently has over 2.2 billion views, which means an increasing number of people consuming finance content on the platform. “The most important milestone was when we realized that the best strategy was to create custom content for TikTok,” says Matheus Moura, marketing director, in the case of Serasa.
A new survey commissioned by video platform from market intelligence companies Octolab and MindMiners Concluded that 58% of TikTok users searched for finance-related videos: 49% are looking for tips for additional income, 41% want to know how to invest, and 31% are looking for strategies to control spending.
Source: Tec Mundo
