The M.Video-Eldorado Group has committed itself to seizing stores.

If earlier they worked under their own brand, now they are all available to Eldorado + M.Video. New points have already appeared in some cities, for example, Ryazan and Tolyatti.

The company includes loyalty, as well as general equipment will be stored in the software stores.

Brand consolidation in a number of areas, including IT, logistics and marketing, has already achieved cost-effectiveness and investment results.

— Chief Operating Officer of M.Video-Eldorado Group Sergey Li

As noted in the organizations, the merger allows to increase attendance by 10-15%. In total, the group has 601 M.Video stores and 647 Eldorado stores in 369 cities. [Коммерсантъ]






Source: Iphones RU

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