Apple may reconsider its approach to the formation of the iPhone lineup in 2023 due to weak sales of the iPhone 14 Plus, according to insider yeux1122.
The company is not going to withdraw the Plus version from sales, but is ready to change the marketing to increase demand. Two options are being considered:
one. Reducing the difference between iPhone 15 Plus and 15 Pro. This is planned to be done with the Dynamic Island notch, which will receive the iPhone 15 and 15 Plus. Thus, outwardly smartphones become less distinguishable.
2. Price drop. The iPhone 14 Plus is now $899, which seems to be too expensive, so buyers are willing to pay $200 extra for the iPhone 14 Pro Max to get more features.
Apple could drop the price of the iPhone 15 Plus to $799. Now the iPhone 14 costs the same. If this happens, then the iPhone 15 will also fall in price, most likely to $699.
Source: Iphones RU
