Smartphone manufacturers did not have a happy 2022. Except for Apple. According to Counterpoint’s Market Monitoring Service report, global mobile market revenue fell 3% year-over-year in the third quarter of 2022. In the same period, device shipments also decreased by 12% compared to the previous year.
But as competitors fell, the Cupertino company grew. Apple’s positive numbers even prevented the market as a whole from falling more sharply.
This was thanks to the launch of the iPhone 14 series in September. State-of-the-art devices enabled the company to see a 10% increase in revenue and a 7% growth in average selling price compared to 2021.
Another name that kept the profit, albeit small, was Xiaomi. The Chinese company recorded a 4% growth in revenue compared to the previous year. Low and mid-range phones contributed.
On the other hand, Samsung experienced a decrease of 4 percent in its average selling price compared to the same period last year.This happened at the same time that the South Korean company nearly doubled shipments of its Flip and Fold premium series. Oppo saw a 27% decrease in revenue and a 5% decrease in its average selling price.
Insulation of devices, Those with 5G technology managed to increase the average selling price by 10%Compared to 2021. But the data is also thanks to Apple.
The main reason for the decline is consumers. More and more people are choosing to keep their current phones rather than upgrading to the latest models.mainly because of the economic moment with rising inflation.
Source: Tec Mundo
