Who is the designer of the black turtlenecks that Steve Jobs always wore

Steve Jobs almost always appeared in public in the same uniform:
▪ New Balance 991 sneakers (and similar models),
▪ Levi’s classic blue jeans (eg 501 series),
▪ a black turtleneck that did not attract the attention of a large number of people.

It was in this form that he presented himself before departures at various corporate events.

Steve Jobs did not change style to get the best of his years at Apple

That is how it was discovered when the very first iPhone was discovered, which unequivocally divided the world of smartphones into “before” and “after”.

Few people know that all of his turtlenecks are designer. Nothing special but there is a whole story behind the creation and the creator of each of them. And she certainly could have been told.

Steve Jobs almost always wore the same clothes

Steve Jobs was always easy to recognize just by the style of his clothes.

Collecting the same type of wardrobe is much cheaper than making it as diverse as possible. Nevertheless, Steve Jobs was definitely interested in the financial issue far from America in the first place.

He bought the same for a Mercedes SL55 AMG for several months in order to be able not to hang it on car license plates. What kind of money on clothes after the “antics” can we even talk about ?!

Let’s just say that Steve Jobs followed the impeccable style of luxurious luxury.

▪ One sidehe didn’t want to spend too much time on daily choices.
▪ On the other sideinspired by the principle of corporate style itself, when all employees of one company entered the same way.

It’s a pity the idea of ​​”uniform” in his too open look is rejected by Apple. Therefore, he decided to come up with a memorable “corporate” style for one person.

Insanely recognizable style, for which all wardrobe items are enough

One time, one of Apple’s top executives was drafted at AT&T and asked to wear a suit. He disappears so “dress up” and replied:

“Apple employees are not used to wearing suits. We don’t even have our own corporate style.”

By the way, in corporate style, Steve Jobs thought after another trip to Japan in the 80s.

He visited the Sony office and was inspired by the same type of wardrobe of employees, which, apparently, was supposed to unite them in a single creative impulse.

In the biography of Jobs by Walter Isaacson, there is a mention of a conversation, just of exceptional importance, in company with Akio Morito, chairman of the Sony meeting at that time:

“This question confused him, but he replied that after the war, none of the inhabitants of the inhabitants had practically no clothes, so Sony seemed to be taking care of its employee, at least something to wear.”

It was after the trip that he contacted designer Issey Miyake, who the day before yesterday was Sony’s corporate wardrobe, and he created prestigious black turtlenecks for one collection.

Who Is Issey Miyake and Why Jobs Chose His Turtlenecks

Issey Miyake sometimes himself was not averse to trying on the style of Steve Jobs

Issey Miyake accounted for and managed Miyake Design Studio.

He was the inventor of pleated fabric, which is popularly referred to as “pleated”.

In addition, he also came up with the A-POP (Piece of Fabric) clothing line, which consists of wardrobe items laser-cut from a single piece of fabric.

In addition, it is also equipped development of corporate culture of European corporations. He came up with clothes for Sony, which has already been discussed above.

Miyake directed 21_21 Design Sight, a design museum in Tokyo. He also had his own foundation for the protection of interests and cultural artifacts, as well as talent development, the Miyake Issei Foundation.

After a visit to Sony, Steve Jobs contacted Miyake and asked him to come up with something for Apple:

“It became clear that I needed an Apple connection discovery type. I think Miyake thought that he would come up with a vest for my guys. Came back to the group with a lot of samples and said that it would be great if everyone wore these. I was literally booed.”

Uniforms for Apple employees are not destined to happen. Perhaps this is for the best. However, a friendship developed between Jobs and Miyake.

“I thought he made me some of his black turtlenecks that I liked, and he made me a whole hundred.”

By and large, it is precisely the friendship with Miyake that Jobs owes his corporate identity, which he still continues to copy.

Issey Miyake and Steve Jobs in old age

On the net you can find plenty of series that turtlenecks for Jobs sex in Armani. However, Steve Jobs personally spoke about their origin in his own biography. Therefore, any unusual information can be safely considered a lie.

Issey Miyake died in August 2022 at the age of 84. He made a great contribution to the fashion and design industry, for which he was awarded the Japanese Order of Culture.

It was the turtleneck that was the main attribute of the style of Steve Jobs

The plain black turtleneck turned out to be the most sought-after style for the founder of Apple.

This is exactly what the New York Times came up with as part of a major study of Miyake’s design work after his death.

The publication noted the absolute absence of folds in the neck area, cut somewhere at the turn of a T-shirt and sweatshirt, jacket lines.

It was because of wearing Miyake’s black turtlenecks Jobs was named the most recognizable director in the world.

None of the world’s leading companies has ever had such a recognizable style

It’s hard to know exactly how many turtlenecks Miyake made for Jobs, but The Hollywood Reporter published the words of Apple’s mastermind that confirmed a lot:

“I’ll have them for the rest of my life.”

Unfortunately, he was right.

The black turtlenecks of Steve Jobs in the finale became a collector’s item. They now and then water at the highest frequencies. In 2016, one of them (though with a print) was sold for $3.

Miyake himself widely produces turtlenecks, like Steve Jobs, back in 2011. However, in the assortment of his company, a similar model appeared in 2017.

Jobs’ style has been and will be copied before.

Elizabeth Holmes has repeatedly stated that she associates herself with Steve Jobs – this is clearly seen from observation.

Happened, of the most popular cases that copied the style of Steve Jobs, was lonely. Elizabeth Holmes, founder of Theranos.

Regrettably, her story was not as successful as that of the founder of Apple.

In 2003, she promised that she would be able to create a mini-laboratory that would test a person for two hundred diseases with just one drop of blood.

The idea seemed fantastic, but it was not seen in the US. The presence of such connections gave Theranos the opportunity to acquire investors who have poured billions of dollars into the company.

It’s a pity that Theranos didn’t actually have working technologies, the company extended the time of deceiving the public, was not sure about the reliability of the results, and even drove one of the scientists to suicide, who realized the existence of a deception.

When it opened, the company sunk into oblivion.

There were many imitators. But none of them can match the original of them. Steve Jobs, thanks! And not only for iPhone and corporate identity.

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