It turned out that the messenger of Pavel Durov was able to surpass WhatsApp in terms of traffic. Today Telegram’s share exceeds 60-80% of the total number of users.
Interestingly, a significant number of experts even predict that the Durov project will beat WhatsApp in the number of users from Russia.
Telegram traffic is reportedly increasing significantly in 2022, while WhatsApp traffic is reportedly stagnating. In Beeline, for example, they said that the growth of a project with domestic roots is associated with a large amount of “heavy” content, especially video transmitted through the service.
Also, keep in mind that Telegram is often seen as a full-fledged media platform due to its large number of channels, making it an important source of advertising for bloggers and influencers.