Demand for home appliances with own brands from retailers has grown in Russia

Retail chains are also expanding their range of products under their own brands, their representatives told Izvestia.

Over the past year, M.Video-Eldorado has increased the range of Novex and Hi products to about 400 items: under these brands they began to sell toasters, built-in refrigerators, food processors, meat grinders and microwave ovens.

Mobile Research Group analyst Eldar Murtazin explained the popularity of Russian retail brands by the fact that, together with brands from China and the CIS, they filled the empty niche of large international manufacturers that stopped deliveries to Russia. .

According to the analysis company, if in 2021 the share of such brands in the market for electronics and household appliances was approximately 10% in parts and 5% in money, last year these figures increased to 20% and 12%.

• In January 2023, Yandex.Market launched a line of power tools under its own Nocord brand; Now there are cordless drills and angle grinders on sale – angle grinders.
• Yandex.Market began developing private brands in the fall of 2021. The service sells nuts, marshmallows, ready-made muesli and other products under the “By the way, on the market” brand, Commo-branded smartphone accessories and products for pets with the brand Lapsville. In December 2022, Market also launched TV sales under the Tuvio brand.