That’s why, in an interview given by Inverse, the company’s CEO, Carl Pei, said that the US is now the “number 1 priority” for his business. He also said that the new generation smartphone will be “a better quality product than Nothing Phone 1”.

The emphasis in innovation will be on software. About 100 people are actively working in this direction. Pei promised to share more details in the coming months.

Also, Nothing’s CEO hinted that the company is considering opening a physical retail store in the US, following the first of its kind in London.

Source: Ferra

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