Sistema Venture Capital, AFK Sistema’s venture capital fund, has consolidated the Segmento advertising computer platform, according to changes in the Unified State Registry of Legal Entities.
According to the Kontur.Focus system, Sistema Venture Capital Fund 1 LLC received 100% of Segmento LLC.
Segment is a Russian platform that targets ads based on online and offline data. The company was founded in 2011 by Evgeny Legky, Roman Nester and Kirill Safonov. In 2015, Segmento bought Sberbank and in 2016 Sistema Venture Capital received 50% of the company. Then experts estimated the cost of the transaction at 400-500 million rubles, but the parties did not disclose the details.
Previously, 50% of Segmento was held by Modern Real Estate Funds LLC, which belonged to the Sberbank structure. At the request of RB.RU, the company informed that they would refrain from commenting. A similar response came from the AFK Sistema press service.
Author:
Natalia Gormaleva
Source: RB
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