Lenta plans to open economy format supermarkets. The company applied to Rospatent for an application for registration of the “Lenta Economy” trademark. The retailer explained that he will reformat some existing hypermarkets.
The retailer Lenta has filed an application with Rospatent for the registration of the Lenta Economy brand.
Lenta reported that a new brand is needed to launch a pilot project. The company plans to reformat some existing hypermarkets.
According to the CEO of Lenta, in 2022, buyers have switched to cheap products. The retailer last year expanded the offer of products from the low-price segment, said Vladimir Sorokin.
In Lenta’s latest quarterly report, shoppers have started cutting back on non-food items and alcoholic beverages.
In September 2022, Lenta opened a center where it tests its own brand products on customers.
Author:
Kirill Bilyk
Source: RB
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