Loko-bank decided to enter the POS loan marketissuance of funds for the purchase of goods directly at points of sale. The company intends to expand its product line and attract customers through offers with lower bills.
Previously, the bank worked in the large checking consumer loan niche, including secured loans, as well as auto loans. Now Loko-Bank plans to become one of the five largest players in the POS lending market, Kommersant reported.
For most banks, this segment is of interest as an additional tool to find customers and continue to sell higher margin products. Competition is also intensifying here due to the rapid development of the related installment market.
According to Frank RG, lately the volume of loans in this market has been in the range of 300-400 billion rubles without noticeable dynamics. At the end of 2022 – beginning of 2023, the segment recovered the values of previous years. Market participants expect it to rally further in 2023.
Author:
karina pardaeva
Source: RB
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