British media company Reach, which owns the Daily Mirror and Daily Express newspapers, is exploring the possibility of writing news articles with the ChatGPT AI bot. So the publisher intends to help its journalists with the creation of routine materials.
Reach CEO Jim Mullen told the Financial Times that the company has already established a working group to explore the potential of ChatGPT.
“We see the potential to use it in the future to help our journalists write routine reports on topics like local traffic or weather, or to find more creative approaches outside of our traditional stories,” Mullen said.
Reach owns more than 130 national and regional publications. Last month, the company warned of lower annual profits amid inflation and lower advertising costs, especially in the press.
At the same time, according to the FT, Reach warned about cutting some 200 of the 4.5 thousand jobs in its publishing and commercial divisions. At the same time, Mullen says the media company isn’t trying to cut costs by rolling out ChatGPT.
However, the British National Union of Journalists (NUJ) expressed concern about the publisher’s initiative. NUJ coordinator Chris Morley said he would “seek meetings” with Reach.
“I am concerned that the company did not discuss this with us at all as it could affect jobs,” Morley said.
This week it became known that Microsoft is talking about advertising in ChatGPT, integrated into the Bing search engine. In addition to banner ads, the company plans to start placing commercial links directly in the chatbot’s responses.
Photo: Unsplash
Author:
Ahmed Sadulayev
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
