According to MTS, tens of thousands of devices were sold under the subscription program in 2022. The average cost of purchased devices was 55,000 rubles. It was noted that one out of every ten buyers preferred subscription rather than installment.
The most popular subscription models are:
- Apple iPhone 12 128GB;
- Apple iPhone 11 128GB;
- Apple iPhone 11 64GB;
- Apple iPhone 13 128GB;
- Apple iPhone 12 64GB;
- Apple iPhone 13 Pro 128GB;
- Xiaomi Redmi 9A;
- Xiaomi Redmi 10C;
- Apple iPhone 13 Pro Max 256GB;
- Xiaomi Redmi Note 11.
Under the MTS Upgrade program, the user pays only 60% of the device price during the year, and then has the right to replace the old model with a new one.
Source: Ferra
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