The IT holding TalentTech has changed the name of the company that combines developments in the direction of HRTech. It will continue to work under the Potok brand, a TalentTech representative told RB.RU. At the same time, the company updated the logo and the corporate website.
Before the rebrand, the IT holding company and its company that developed solutions to automate HR tasks had the same name. Now the TalentTech brand will remain only with the IT holding, which also includes assets in the segments of EdTech (Netology, Foxford, Tsifrium), freelance (freelance exchange FL.ru) and consulting in the field of personnel management (TalentTech Consulting “) .
Potok will remain a part of TalentTech and will continue to work on solutions to automate recruiting research and employee engagement, as well as onboarding and training new staff.
“The rebranding was a logical step, symbolizing the transformation of the business and the active development of the company’s products, reflecting the strategic nature of the changes that have taken place. We decided to take the name of the ATS Potok product already familiar to the market, we Russified it, making it understandable and familiar to our client, ”said Potok CEO Sergey Akhmetov, whose words are quoted in the message.
Author:
anastasia mariana
Source: RB
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