In 2022, the average price of smartphones has dropped by almost 20%. During the year, the indicator decreased from 23.3 thousand rubles to 19.2 thousand rubles. A sharp reduction in the range of expensive models of the Apple and Samsung brands that left Russia led to a drop in prices.
The fall in prices was also affected by the general drop in the cost of Russians for unnecessary spending and the choice in favor of cheaper device models, Vedomosti reported, citing market participants.
Last year, Russians most often bought Xiaomi, Realme, Tecno, and among the 10 most purchased models there were seven devices from suppliers from China, an MTS representative said.
Tecno and Itel were popular with buyers of MegaFon’s retail network, said David Borzilov, the company’s director of sales. Sales of Tecno and Infinix were actively growing in the Beeline retail network, said his representative. Tele2 has Tecno and Infinix.
In 2023, according to the head of Telecom Daily Denis Kuskov, the average price of smartphones and the number of devices sold will increase. According to his forecasts, this year retailers will sell 26 million smartphones at an average price of more than 21 thousand rubles.
The trade analyst of Marvel Distribution suggested that the average price in the coming year would grow and stabilize by the end of the first half of the year at a level of up to 23 thousand rubles.
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