This winter, Russians spent more money on their health than they did in the winter of 2021-2022, a study by the Russian Standard Bank has shown. The average bill has grown from 1469 rubles. up to 1686 rubles. At the same time, women are 26% more likely to make healthcare-related purchases.
Last winter, the average check for a Russian in a pharmacy amounted to 891 rubles. At the same time, pharmacies maintained their lead among the top five spenders in the healthcare segment.
Medical center and professionals
In second and third place are the services of clinics and practicing physicians. On average, one service in a medical institution this winter cost 5446 rubles. Payment check on cards for a doctor’s appointment – 5,416 rubles.
Dentistry and orthodontics
The fourth position in popularity is occupied by the services of dentists and orthodontists. On average, one operation to pay them with bank cards cost Russians 9,134 rubles.
In fifth place is the cost of optics, the average bill was 5,881 rubles.
At the same time, the study showed that the average check for women in the “health” category is somewhat lower than for men – 1544 rubles. against 1,864 rubles. However, women make health-related purchases 26% more often. However, experts point out that mothers’ spending on maternity leave could affect the statistics.
Geography of cities in terms of spending on services in the “health” category:
- Moscow: The average check is 3,080 rubles.
- St. Petersburg: The average check is 2,107 rubles.
- Kazan – the average check is 1,420 rubles.
- Novosibirsk: The average check is 1,599 rubles.
- Yekaterinburg – average bill 574 rubles
In the course of the study, the specialists studied all transactions in the “health” category with bank cards from December 2022 to February 2023.
Previously, RB.RU, together with Medtech.moscow, developed a map of the most promising areas in the field of domestic HealthTech.
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