Internet acquiring “Tinkoff Kassa” analyzed transactions on more than 10 thousand sites where the Tinkoff Pay system is connected.
According to them, the share of Tinkoff Pay online transactions among bank customers reached 38.8% and exceeded Apple Pay and Google Pay before the end of their work in Russia. Previously, the share of online transactions was 25.1%.
The popularity of the distribution service is due to the fact that it allows online distribution on websites and applications without entering card details and an SMS code with transaction confirmation. Basically, users pay through the bank system from a smartphone (85% of cases), in the rest – from a computer.
So far, only Tinkoff children are available, but in the future cardholders of other banks will also use it.
In addition, the popularity of SberPay and Mir Pay has also grown significantly. In 2022, the number of consecutive consumptions increased 15 times, to 1.2 billion people, and the number of committed cases increased 15 times. This is due not only to foreign services, but due to the care of extended loyalty programs and the availability of bonuses. [Известия]
Source: Iphones RU
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