By Thiago Muniz.

I was happy when I made my first connection with ChatGPT. It was fascinating to ask questions in Portuguese and get answers ranging from risotto recipes to research approach ideas, article topics and even practically ready blog posts in different markets. The truth is, the platform is a great front-end for a time-saving natural language model.

When we are well prepared, we can really use the platform smartly. At the same time, content is exploding on social networks, teaching you how to mass-produce content in a matter of seconds.

Copying and pasting has never been easier. Are we ready to deal with this evolution? Is ChatGPT turning content production into a new form of spam?

The truth is that spam or heavily copied content has been around for a while and won’t be the fault of this platform or anyone else. Seeking justification for the trivialization of content marketing is to cover the sun with a filter.

The chatbot in question may even be accelerating the “commodification” of content, but not the main culprit. In a professional or personal context, you undoubtedly made a call and got no answer. You ran several pages on Google to find what you were looking for.

Finding the depth we truly want or expect is something tech companies have struggled with for decades to help us figure out. Our intention is what really matters, to understand that this is a huge challenge for big companies in the tech world, and also to decipher how to embody it. Especially in our country, where a significant part of the population has a problem with text interpretation and is considered functionally illiterate, this problem can be considered even greater.

Currently extremely simple, ChatGPT saves you the time of having to click and browse one page at a time until you actually find the content you want. Reading and processing information in hopes of finding what I was really looking for became an easier task with delivery seconds after a command in the tool.

Combining results from different websites and providing a summary is where OpenIA chatbot really helps. It’s like saying goodbye to the thousands of tabs we open when we want to do a deeper search or verify information.

Statistically, the prompt’s response on the platform represents consensus on something stored in your database.. When it comes to ChatGPT on an OpenAI database. So before you click from page to page in search of useful content, you now have a summary answer.

The bot uses articles, news, books and even social media posts to generate this response. Recording clicks alone won’t solve the problem 100%. Other tools can appear with databases and even be segmented for specific themes, storing patterns to give you a summary of everything found.

Is consensus a sign of the right answer or best practice? Not always. Otherwise the internet would boil down to the top three results of any search.

What we do know in practice is that it doesn’t work that way. General doesn’t always work. That’s why we have hundreds of youtubers talking about the same topics, several articles indexed on the same topics by different sites and authors, and our daily struggle for a better user experience.

Brands invest tons of money, influencers and other actions to create content that is better crawled by Google and other platforms. Different perspectives on the same theme is what gives creators the opportunity to not stop creating their authoring material.

I am not against AI and ChatGPT. On the contrary, the vehicle is great and I don’t want to set the robots on fire. Generalizing and looking for common patterns can lead to extremely helpful answers. HR professionals can take advantage of the tool’s generalizability to first draft existing job descriptions, listing qualification descriptions for specific jobs. In this context, finding lots of repetitive, similar information is not a problem, it saves time.

Other really great practical examples: the chatbot can be an extremely useful tool to give teachers ideas for planning classroom dynamics, realtors can get help from the tool to write better property descriptions, or marketing professionals can unlock planning branded content with a simple command. Enjoy it in moderation and never get stuck with a blank page lock again and that’s it.

AND It is important to understand that the chatbot is a tool, not a creator. The software doesn’t think. Re-read the paragraph written by a human, not the platform. ChatGPT can help create, brainstorm, find generalizations, summarize content, create lists. The quality of the data you use to feed the tool and your training will be a reflection of the content generated by the tool. I’ve done tests to feed the tool with some author’s content and the practical results are amazing and nothing looks like spam or something repeated on the internet.

It’s a big paradigm that we’re going to start with, that any new idea shared publicly can be pulled into the database of platforms such as those created by OpenAI and used by someone else without attribution or compensation to its creator. For example, your competitor can take your best blog content or your hit last week’s LinkedIn post and post it on the platform, process that material, and use exactly what you say to create their own content.

Copying someone has never been easier, and perhaps never more useless.

Contrary to all these, it is useful to remember that one day you answer all the calls that come to your mobile phone. After a while, the market adapted with the advancement of call centers and all the spam generated. New laws, regulatory tools have emerged, and it’s hard to see people answering phones with an “unwanted telemarketing center face” these days. I mean, naturally people created a natural filter to remove irrelevant content coming to market.

In this example of phone calls, spam numbers are easily identified and ignored or blocked by a large part of the population today, and it will be no different with chatgpt. The “smart ones” who only copy content will experience a new era of marketing myopia. What works for others may not work for you and your brand. Some of the content will indeed become a meta, but the entire content and not any content. Separating chaff from chaff is the job of professionals.

OpenAI

Finding different, exciting, unique paths will be more fundamental than ever. The strength of the brand, the stories, anything that makes no sense to copy from you will make your competitor a cheap copy. Marketing and sales are all about having an identity that connects with your audience more than ever. There have never been more essential skills to break stereotypes, be fun, bring counterpoints and build identity, good action.

With the help of Chatgpt, a good content producer will have more free time to spice up their material. Add real value to the reader of text or other media formats created with the help of artificial intelligence. Translating this written content, video, image or any other format into something unique and unique to your brand, in line with your tone of voice or location, even if 80% of the content that leaves blank pages is made by a robot. will be the bottom of the market.

Consumers learn quickly. Naturally, the market will reorganize itself as we learn to ignore spam phone calls, scripted emails, or LinkedIn messages trying to sell you something unrelated. Google will release new updates that will prioritize personalization, with even more tools appearing to “check” if content is completely copied or reproduced by robots.. 20% of shares, spice to balance machine and human. Trying fast, being agile to position your business and reach your consumer is the new “beat the drum” for marketers and sellers.

You may have quick commands, but it’s how you use them that makes the difference. Tools that automate repetitive tasks supporting content production, contributing to demand generation, but will not replace it, at least for nowwhat we can do as humans.

The growing customer hunger for what your company does with content continues to be something that requires hard work, lots of results, and focus and work from the customer. This is much more than asking questions to a text assistant. Jumping directly to a suggested list of social media headlines or captions is nothing more than automating an operational thought that often causes us to lose focus: creating a strategy.

Contrary to many things I’ve readI see ChatGPT is an idea accelerator, but it won’t make the end of the content. This is the beginning of the rule of survival based on authenticity. We will soon realize that copying has never been so easy, predictable and useless. Your brand needs to find a special place in the minds of your target audience, and isolated commands will never let you do it alone. Use generalization to your advantage and embellish your business content with originality.

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Publisher Thiago Muniz, CEO of Previsível Revenue in Brazil, holds a MA in Business Management and Competitive Intelligence from ESPM. He has a 14-year career in the digital market, specializing in sales, marketing and technology. For nearly 10 years, he has been teaching MBA and undergraduate courses at some of the country’s most renowned education centers, such as the Fundação Getúlio Vargas (FGV) and the Instituto de Pós-Graduação e Graduação (IPOG). He has experience at the IEBS School (Portuguese Business School for Innovation and Entrepreneurs) in Spain.

Source: Tec Mundo

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I am a passionate and hardworking journalist with an eye for detail. I specialize in the field of news reporting, and have been writing for Gadget Onus, a renowned online news site, since 2019. As the author of their Hot News section, I’m proud to be at the forefront of today’s headlines and current affairs.

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