VkusVill launched the sale of a reusable “Bag with Vouchers” to replace plastic bags; for its use, customers will receive bonuses on their loyalty cards. This was reported to RB.RU by a company representative.

VkusVill launched a “Bonus Bag” to replace plastic bags

The bag is a reusable shopper with a qar code that must be scanned at checkout. For one purchase, the customer will receive 6 vouchers, approximately the same as the cost of a plastic bag. You can receive a maximum of 12 bonuses per day.

Since 2021, the option has been tested in St. Petersburg, two years later VkusVill decided to expand the project to the entire network.

The bag in blue or green is available to buy online, the cost will be 380 rubles. It is made of thin but durable polyester, it can support up to 10 kg.

At the end of March, VkusVill installed 100 “smart” boxes in its own stores in Moscow and the Moscow region to collect plastic lids from drinking products.

In early April, Andrey Krivenko, the founder of the VkusVill network, was included in the list of the richest people on the planet according to Forbes.


anastasia mariana

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.


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