The range of sleep products traditional for the company has been expanded with many offers for household products. The layout of the Ascona trading floor is made by rooms such as the living room, bedroom, kitchen, children’s room. This store structure is reminiscent of IKEA, but Askona has a higher price segment – medium and medium plus, as well as many different styles and design solutions.
If the concept confirms consumer interest, Askona will continue to open stores nationwide. It has been stated that IKEA will open as many stores as the number of closed stores in Moscow. Also 1-2 for each more than one million cities. And from 2025, the problem of opening Ascona stores in small towns will begin to be resolved.
Now the construction is in the active phase.
Source: Ferra
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