Last Wednesday (19), global market research company Ipsos List of digital brands that most influence Brazilians. The research noted WhatsApp as the highlight despite being part and second in the “Most Influential Brands” (Most Influential Brands) ranking.
For the tenth year in a row, Google has registered a large number of users in the first place, and in the third place took the position of YouTube and the second “TV” for Brazilians – for many, YouTube is the most popular video format consumed.
The survey was published during an Ipsos event and was attended by different executives such as Latam na Meta’s head of marketing, Google’s marketing director in Brazil Maria Paula Fonseca, Maia Mau, among other professionals from successful brands.
Discover the ten most influential brands in Brazil
- Google;
- What’s up;
- YouTube;
- Instagram;
- Amazon;
- SAMSUNG;
- boticario;
- Netflix;
- Nubank and MasterCard;
- Nature.
Five giants lost their positions in the 2021 report, with Americanas, Facebook, Nestlé, Mercado Livre and Microsoft among ten places. One of the highlights of the new list is the three existing national brands: Boticário, Nubank and Natura.
“Our research reinforces that in addition to quality products and services, it is also important for brands to form emotional bonds with consumers and convey the values they identify with,” said Marcos Calliari, CEO of Ipsos in Brazil. many companies knew how to adapt and stay on the agenda during the pandemic.
Source: Tec Mundo
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