The program is an extension of the existing Pulse monetization scheme, but allows all videos to generate ad revenue, not just the top 4% of author posts.
Currently, the new program is only available to certain accounts with a broad audience.
Ray Kao, TikTok’s head of monetization and product strategy, is confident that the new program will support creators by creating new business opportunities for the platform.
Previously, Montana Governor Greg Gianforte tried to revise the state’s “ban TikTok” bill with alternative language that could inadvertently ban nearly all social media in the state.
Source: Ferra
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