In early May, it was learned from the annual report that Match Group will complete its work in Russia by the end of June. Among others, he owns the online service Tinder, one of the most popular dating apps in Russia.
However, the newspaper Vedomosti has learned that VK may launch its own dating app in the summer of 2023. At the same time, the service will not require authentication through the Vkontakte social network.
The holding already has a VK Dating service integrated into the social network. As of May 2023, its target audience reached more than 22 million unique users and more than 2.4 million people used it actively in a month. However, according to sources close to the company, users may be confused by the fact that on the dating service they may encounter one of the social network users who have already been added as friends. According to experts, the number of users of a separate application can reach 50 million people.
Source: Ferra
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