For example, takeaway orders are made from the assembly line and there is no room for lunch. The experimental restaurant is aimed at customers who prefer to order on the go and aims to improve service speed and order fulfillment accuracy.
In the immediate aftermath of the pandemic, many restaurants had to offer takeout, which increased waiting times. In response to changing customer needs, McDonald’s decided to test a new concept where customers can pick their orders from the assembly line rather than from employees.
The test restaurant does not have conventional dining areas, and customers can order food from on-site sensory kiosks or via the “order ahead” function. The company is confident that such a system makes the ordering process more “flawless”.
It’s worth noting, however, that the experiment has drawn criticism from activists who accused the company of investing in automation rather than raising employee salaries. The test restaurant also raised the concerns of many as jobs were replaced by robots.
Source: Ferra
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