ViaQuatro, which is responsible for the 4-Yellow line of the São Paulo Metro, was condemned by the second-instance court. abuse of consumer facial recognition images. After initially being ordered to pay damages of R$100,000 for collective non-pecuniary damages, ViaQuatro opposed the decision and appealed, but the appeal was denied.
On the other hand, accepting the objection made by the São Paulo Court of Justice, the Brazilian Consumer Defense Institute (Idec), the Office of Public Advocacy and the Prosecutor’s Office, Compensation should be R$ 500 thousand. The resource will go back to the Common Rights Defense Fund (FDD).
ViaQuatro’s conviction for misuse of facial recognition represents an important milestone in protecting consumer rights and regulating the use of surveillance technologies. can decide Significant impact on the practices of companies that collect and use biometric data without appropriate permissionreinforces the need to respect privacy and existing legislation.
Reasons for action
The Public Law Case filed by Idec aimed to prohibit the unauthorized and uninformed collection, use and processing of passenger biometric data for advertising purposes. In addition, the institute sought compensation for the harm done to consumers affected by the improper practice.
“ViaQuatro did a kind of mandatory market research by capturing the emotions of Metro passengers through cameras placed above large advertising totems,” explains Lucas Sammachi Fracca, Idec’s attorney in the case.
Source: Tec Mundo
I am a passionate and hardworking journalist with an eye for detail. I specialize in the field of news reporting, and have been writing for Gadget Onus, a renowned online news site, since 2019. As the author of their Hot News section, I’m proud to be at the forefront of today’s headlines and current affairs.
