How a masterpiece was created?: a commercial made by Coca-Cola using artificial intelligence

Many have described it as a work of art, while others have described it as the best commercial in recent years because Coca-Cola did not want to stay away from AIand in addition to being announced a few months ago that he would be joining this win, he has now created his first AI-generated ad called Masterpiece.

What is the advertisement about?

An art student meets with his classmates in the museum room, observing great works of art and making sketches. But the student is tired and hardly awake, so the main characters of the paintings and sculptures conspire to get him a bottle of Coca-Cola.

The ad features an iconic painting Andy Warhole from your bottle and uses artificial intelligence (AI) technology to create a unique short film.

A series of famous paintings brought to life includes classics Vermeer, Van Gogh, Turner and Munchbut also more contemporary works by emerging artists from Africa, India, the Middle East and Latin America.

Now, with the help of a video, the creation of a masterpiece has been presented. Here, among other things, stable diffusiona deep learning model that uses artificial intelligence to convert text to images to create a unique animation style in which a Coca-Cola bottle changes color as it transitions from one artwork to another.

“In keeping with the spirit of the brand, and just as the synchronized supply chain collaborates to deliver Ice Coke to consumers at the right time, it is joined by a diverse art collection spanning multiple genres, geographies and generations. . cheer up a depressed teenager. Creating human connections and bringing glamor to everyday moments is what True Magic is all about,” said Prateik Thakar, Coca-Cola’s global head of creative strategy and integrated content.