According to GS Group experts, their share in the total market fell from 2% to 0.1% in the first three months of 2023. This means that only one out of every thousand smartphones sold is Russian.
At the same time, the old button phones of our manufacturers, on the contrary, started to be bought more frequently. Their market share increased from 60% to 75%. But here we must take into account that the level of sales of such devices is in itself rather low.
Caused? Experts say that the truth is that Chinese manufacturers are starting to make their smartphones better and cheaper.
In addition, the difficulty of transporting goods from abroad has increased prices. And finally, due to US sanctions, it has become even more difficult for Russian brands to work with Google services.
Note that Russians prefer quite expensive smartphones, according to M.Video-Eldorado. Thus, flagship models costing more than 50 thousand rubles account for 40% of all sales.
Source: Ferra
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