Yandex showed a new design for the Delivery Club brand, writes Sostav. The logo retained its recognizable elements: a running and green ostrich. The trademark application was filed on May 15.
The fact that Yandex plans to rebrand 10 months after the purchase of Delivery Club became known earlier in the week. The brand received a new Cyrillic name “Market Delivery”. As a result of the rebranding, the service will deliver electronics and household items. Food delivery from restaurants and stores will also continue.
Some experts believe that the company made such a decision due to the lack of profitability of the service.
In August last year, VK and Sber decided to split the joint venture. As a result of the O2O Holding section, VK became the owner of its key asset, Delivery Club. Then the company changed it to “News” and “Zen”, owned by “Yandex”.
From SPARK-Interfax data it follows that by the end of 2022 Delivery Club LLC recorded a loss of 7.1 billion rubles. Revenues are estimated at 17.3 billion rubles.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
