Izvestia reports that the cost of the iPhone in large retail chains in Russia has decreased by 6%, and by 10% for individual models.
For example, at the end of the monetary amount, re:Store discounted the iPhone by 1-5 thousand rubles, depending on the model and amount of memory. The 256 GB iPhone 14 has fallen in price by about 5% in the current “eSIM only” version.
In the MTS online store, the price of the iPhone 14 128 GB fell by 13%, to 78.5 thousand rubles, and for the version with 256 GB memory – by 7%. In M.Video-Eldorado, the iPhone 14 Pro 256 GB fell in price by almost 10% – up to 126 thousand rubles.
Now as part of regular promotions for a number of discount models. So, iPhone 11 can be bought both in installments and with an 18% discount, iPhone 14 Pro Max – with a 10% discount.
— representative of M.Video-Eldorado
To natural events from the appearance of an overabundance of iPhones due to proportional imports, the volumes of which Apple now does not regulate in any way. Demand for expensive models (and not only iPhones) has dipped significantly. Plus, many are now switching to Android due to the fact that Apple Pay does not work on iOS and some applications are missing.
In addition, the autumn announcement of new models is approaching, which is also noticeable on the cost of iPhones. Finally, purchase prices are constantly evolving, which has also led to a decrease in cost.
The market share of premium smartphones has increased from 23% to 20%, according to GS Group. The volume of almost thousands is entirely dependent on Apple’s estimates: in the first months of the year they fell by 300 units compared to the first quarter of 2022. [Известия]
Source: Iphones RU
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